Ultracasual iOS Games in Australia: Q4 2020 Performance Overview

As the year 2020 wrapped up, the ultracasual gaming market on iOS in Australia saw varied performances among its top contenders. Sensor Tower's data offers a glimpse into the trends of downloads and active users for these engaging titles.

Acrylic Nails!, published by Crazy Labs, experienced a consistent download trend, starting the quarter with about 51K downloads and ending with approximately 23K, while active users peaked at roughly 68K in early October before settling at 44K by the year's end.

Voodoo's Demolish! showed an initial spike in downloads at 32K, but downloads decreased throughout the quarter, ending at about 3K. The weekly active users followed a similar downward trend, from 49K in early October to nearly 14K at the end of December.

I Can Paint, another Crazy Labs title, had a modest downloads count, starting at 10K and finishing the quarter at 6K. Active users dipped from 23K to 13K during the same period.

Finger Art Games' Magic Slime: Antistress & ASMR saw a decrease in downloads from 9K to 4.9K, while active users also fell from 9.5K to about 5K by the end of Q4.

Lastly, AMAZE!!! by Crazy Labs began the quarter with 8.4K downloads and closed it with 6.5K, while active users showed a slight upward trend from 23K to 19K over the same period.

For more detailed insights and analytics on the performance of ultracasual games and other app categories, Sensor Tower's comprehensive data platform is the go-to resource.